Oldrich Kejik

Oldrich Kejik

Conversion Optimization & UX & Web Analytics Freelance Consultant

About Me

Oldrich is experienced Website Testing and Conversion Optimization Expert who helps companies to improve their online business. He specializes in conversion optimization and website testing by using web analytics, usability testing, user feedback, behavioral targeting and user experience design. Oldrich has experiences across various industries and sizes of websites - from small to the biggest Czech websites.

Work Experience

Freelance CRO & UX & Web Analytics Expert (July 2009 - Present)

I'm focused on helping companies get more revenue from their website.

Conversion Optimization: CRO Audits, CRO Process, A/B and MVT Testing, Consultation & Supervision

User Experience Wireframes and Mockups, Usability Testing & Audits, Online Surveys, Consultation & Supervision

Web Analytics: Google Analytics Audits & Implementation, Web Analytics Analysis, Consultation & Supervision

Conversion Optimization Expert & UX Designer - Invia.cz (December 2012 - April 2015)

Invia.cz is the biggest online travel agency in Czech Republic and Slovakia

Oldrich was responsible for the strategy, process and implementing conversion optimization at Invia.CZ/SK/HU websites and other websites owned by the company. He prepared testing hypothesis, design solutions and analyzes test results. Also, he participated in UX solutions at other websites owned by Invia.cz.

Optimization Expert - Optimics (March 2010 – November 2012)

Optimics is the first Czech agency focused exclusively on web & customer analytics, conversion optimization and UX.

At Optimics Oldrich worked on conversion optimization projects for the most of the company's clients. He also participated in website redesigns (UX, wireframes, IA) and other online business projects such as lead scoring, online marketing strategy, advanced web analytics, usability testing, etc.

Junior Account Manager - eBRÁNA (July 2009 – March 2010)

eBRÁNA is the Czech web developer specialized primarily in small business websites.

At eBRÁNA Oldrich took care of communication between clients and developers and participated in webdesign, copywriting and online campaigns optimization.

Projects & References

And many others: Telefonica, T-Com Slovensko, mBank, Nev-Dama, eTravel.cz, Travelon, Travelata.ru, LEGO, ISUZU Trucks, AAA AUTO, Megapixel, Popron, Fler.cz, Sunnysoft, Dobre-knihy.cz, Obchody24, Poradce.cz. EON Online, Trivi etc.


Master's degree - Economy and Management of Chemical and Food Industry

University of Pardubice (2007-2009)

Master‘s Thesis: Marketing-oriented e-shop

Bachelor's degree - Graphic Arts and Printing Technology

University of Pardubice (2003-2007)